Role: Creative Direction · Art Direction · 3D Design · Graphic Design · Visual Identity
Client: University of Girona
Year: 2025
At the heart of the design lies a hybrid figure — half gladiator, half cyberpunk student. This protagonist embodies the tension between tradition and rebellion, wearing fragments of armor fused with futuristic tech, cables, and tactical gear. He is not only a fighter in the arena, but a symbol of the modern university student: overloaded, resilient, and ready to turn stress into spectacle. His posture, gaze, and presence reflect a mix of burnout and power — a poetic contradiction that speaks to our generation.
Visually, the project draws inspiration from dystopian aesthetics, retro-futurism, and underground rave culture. Bold 3D compositions, chromed materials, smoke, digital decay and bold typography are used to create a sense of urgency and immersion. Every poster, video and animation acts as a frame from a larger universe — one that suggests a narrative beyond the event itself. The character becomes a vessel through which the identity of Glaudator 2025 unfolds, connecting emotion, chaos and celebration into a coherent graphic statement.
EARLY CONCEPT
The Challenge
Create a visual identity for the university's main annual festival that would resonate with a new generation while standing apart from traditional academic event branding.
The Solution
Develop a dystopian, cyber-gladiator universe combining 3D character design, bold typography and editorial layouts into a cohesive campaign across print and digital media.
“Glaudator 2025 wasn’t just a party. It was a statement about how our generation creates, collapses and celebrates — all at once.”
