Glaudator 2025 was born from the idea of transforming a university festival into a visual battlefield of energy, youth, and chaos. The design concept channels the aesthetics of gladiatorial spectacle through a hypermodern lens — 3D textures, heavy typefaces, metallic reflections, and visceral colors that evoke sweat, lights, and movement. It’s not just a party, it’s a declaration: a raw, electrified celebration of student identity that breaks the mold of traditional academic visuals.
At the heart of the design lies a hybrid figure — half gladiator, half cyberpunk student. This protagonist embodies the tension between tradition and rebellion, wearing fragments of armor fused with futuristic tech, cables, and tactical gear. He is not only a fighter in the arena, but a symbol of the modern university student: overloaded, resilient, and ready to turn stress into spectacle. His posture, gaze, and presence reflect a mix of burnout and power — a poetic contradiction that speaks to our generation.
Visually, the project draws inspiration from dystopian aesthetics, retro-futurism, and underground rave culture. Bold 3D compositions, chromed materials, smoke, digital decay and bold typography are used to create a sense of urgency and immersion. Every poster, video and animation acts as a frame from a larger universe — one that suggests a narrative beyond the event itself. The character becomes a vessel through which the identity of Glaudator 2025 unfolds, connecting emotion, chaos and celebration into a coherent graphic statement.
EARLY CONCEPT
Credits
Art direction, graphic design, 3D modeling, and visual identity by Esteve Alonso for the University of Girona (UdG) as part of the official campaign for Glaudator 2025.
“Glaudator 2025 wasn’t just a party. It was a statement about how our generation creates, collapses and celebrates — all at once.”
